The latest J.D. Power data sends a mixed message about EV adoption in the U.S.: sales took a sharp drop in October, but consumer interest is actually increasing. For AustinEV members, this report offers clarity — and a call to action.
While the numbers reflect a temporary pullback after the federal tax credit expired, they also highlight an important truth: people who drive EVs overwhelmingly want another one, and the broader market continues to warm up. For those of us in the AustinEV community, this is both validation and an opportunity. It’s a moment to understand the landscape — and to help shape it.

Key Takeaways From the J.D. Power Report

1. EV Sales Plunged — But Mostly Because of the Tax Credit Expiration

October 2025 saw a 53% decline in EV sales, the first full month after the $7,500 federal tax credit ended. J.D. Power notes that this drop likely reflects a “pull-forward effect”—a surge of buyers rushing to purchase before the credit expired. In other words: a timing issue, not a collapse in interest.

2. Returning Lessees Are Driving the EV Market — and That Wave Is Growing

This is the biggest storyline.

• 243,000 EV leases will mature in 2026 — 3× more than in 2025.
• In 2025, 62% of returning lessees chose another EV.
• And among current EV owners/lessees overall, 94% say they’ll likely choose an EV again.

This is extraordinary loyalty — and it’s something AustinEV members should be highlighting in conversations with friends, co-workers, neighbors, and local policymakers.

3. Consumer Consideration Is Rising, Even With Lower Sales

Despite the dip in purchases, interest is going up.

• 24.2% of active new-car shoppers say they are very likely to consider an EV in the next year, up from 21.6% the month prior.
• Almost 60% of car shoppers overall say they are “very” or “somewhat” likely to consider one.

People are curious — and our members can help guide that curiosity.

4. Cost Savings Are the #1 Reason People Choose EVs

This is a message that resonates strongly in Austin. Most EV drivers report real financial benefits:

• 60% say their EV is much less expensive* to own than a gas vehicle
• 26% say it’s slightly less expensive

This aligns with stories many of our members already share: less maintenance, lower fueling costs, and a smoother ownership experience.

What This Means for AustinEV Members — and the Movement

1. A Prime Opportunity to Engage Returning Lessees

We’re about to see the largest wave of returning EV lessees ever. These drivers are well-informed, EV-positive, and ready to choose again.

AustinEV members can play a key role by:

• Sharing their own lease-return experiences
• Helping newcomers navigate model choices
• Discussing realistic cost and charging expectations

These conversations matter.

2. Countering the “EV Sales Are Falling” Narrative

This report makes one thing clear: sales may fluctuate, but interest is growing. Members should feel confident pushing back when they hear:

“EV demand is dropping.”

We now have data showing consumer consideration accelerates even when sales momentarily soften.

3. Elevating Cost Savings as a Core Message

The J.D. Power findings reinforce what our members already know:
EVs save money over time.

Members can lead with:

• Their charging vs. gasoline cost comparisons
• Maintenance savings
• Long-term ownership satisfaction

Those personal stories are more persuasive than any ad campaign.

4. Reinforcing the Importance of Policy and Incentives

The dramatic effect of the expired federal tax credit shows how policy shapes adoption.

Members can use this moment to:

• Encourage local and state leaders to consider incentives
• Advocate for more charging infrastructure
• Support policies that keep EV ownership accessible

A Message to the AustinEV Community

The J.D. Power report isn’t a warning sign — it’s a roadmap.

• Sales are down temporarily.
• Interest is climbing.
• Loyalty is exceptionally strong.
• The next two years will bring a surge of returning EV lessees who can accelerate adoption.

AustinEV members are uniquely positioned to champion this story.
By sharing your experience, your knowledge, and your enthusiasm, you help shape the future of EV adoption in Austin and beyond.